Martial Wehrling
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Case study

DigitSelect

Affiliate and comparison hub for AI & SaaS tools: independent reviews, guides and landing pages produced by an AI pipeline, with bilingual programmatic SEO.

DigitSelect

Context

Bilingual editorial product and comparison site dedicated to AI and SaaS tools, running on Coolify/Hetzner infrastructure.

Problem

Produce and maintain useful comparison pages in two languages while keeping a consistent SEO structure and editorial control over AI-assisted content.

Solution

An editorial site with reviews, guides, programmatic pages and a controlled generation pipeline. The architecture separates data, writing, validation and publishing.

My role

Design, full-stack development, data architecture, internationalization, AI editorial pipeline, technical SEO and operations.

Architecture

  • Next.js and next-intl for bilingual rendering
  • Turso and Drizzle for data
  • AI pipeline with review steps
  • Coolify and Hetzner for hosting

Challenges addressed

  • Avoiding duplicate or near-duplicate pages
  • Maintaining FR/EN parity
  • Separating generation, validation and publishing

Verifiable results

  • Bilingual architecture in production
  • Guides, reviews and comparison pages served from a structured source
  • Editorial workflow kept separate from public publishing

Next steps

Strengthen quality evidence with editorial checks, more visible sources and publishable SEO metrics.